Top 5 Social Apps in Argentina Q2 2024

In the second quarter of 2024, Argentina's social app landscape showcased diverse trends in downloads, revenue, and active users. Leveraging data from Sensor Tower, let's dive into the performance of the top five social apps: Instagram, TikTok, Facebook Lite, Threads, and mi ANSES.

Instagram saw a notable fluctuation in weekly revenue, peaking at approximately $22K in early June and ending the quarter at around $19K. Downloads ranged between 150K to 180K weekly, with a peak in late April at 182K. Active users for Instagram remained relatively stable, hovering around 15.9M throughout the quarter.

TikTok experienced a steady increase in weekly revenue, peaking at $30K in early June. Downloads showed a similar upward trend, reaching a high of 181K in mid-June. Active users for TikTok also saw growth, starting at 10.6M in early April and climbing to nearly 10.8M by the end of June.

Facebook Lite had a consistent performance in weekly revenue, increasing from $2.4K at the start of Q2 to around $4.6K by the end of June. Weekly downloads fluctuated between 110K and 135K, with a peak in mid-June. Active users for Facebook Lite remained strong, averaging around 20M throughout the quarter.

Threads demonstrated a decline in weekly downloads, starting at 116K in early April and reaching a low of 83K in early May before rebounding to 114K by the end of June. Active users for Threads saw a positive trend, increasing from 2M in early April to 2.6M by the end of the quarter.

Lastly, mi ANSES had varied weekly downloads, peaking at 72K in early June. Active users for mi ANSES showed some fluctuation but remained around 400K to 470K during the quarter.

For more insights and detailed data, visit Sensor Tower.